Liverpool FC Forum

by **Zidane** » Mon Aug 24, 2009 7:10 pm

What are the chances of the sponsor actually changing sometime soon? I was lookin to buy the new away kit but i'm worried this sponsor issue, which I really have no clue about so any answers are appreciated.

by **GYBS** » Mon Aug 24, 2009 7:12 pm

Im sure the new sponsership will start beginning of next season mate

by **Zidane** » Mon Aug 24, 2009 7:16 pm

Ah I don't think I can wait until then.

by **Reg** » Mon Aug 24, 2009 7:32 pm

Owzat wrote:
Feeney wrote:Sorry for the rant, but I think a lot of people need to simply 'get real' and stop putting asthetics ahead of business. You can win ugly as well as win pretty.

Don't forget that the replica shirt is now part of fashion, not just a shirt worn by outfield players on matchday but worn by all their supporters and glory hunters like other people wear t-shirts, polo-shirts, ties etc. So to them it is as important as the colour, the design or picture on a t-shirt, style etc

And the sponsor name can reflect the "cool" of the person wearing it, plus the "cooler" the sponsor the more you can dig at rivals who have naff foreign sponsor names

Good response Statto, so bottom line we should sound out 'Armani'.

by **Reg** » Wed Sep 02, 2009 1:09 pm

IF we had a new sponser lined up at 15 million a year, you´d think Rafa would have had some additional transfer funds wouldnt you?

Makes me think there's nowt agreed as yet.

by **heimdall** » Wed Sep 02, 2009 8:57 pm

Reg wrote:IF we had a new sponser lined up at 15 million a year, you´d think Rafa would have had some additional transfer funds wouldnt you?

Makes me think there's nowt agreed as yet.

Would the new sponsors may in advance then or are you talking about taking out yet another loan on future earnings?

by **RUSHIE#9** » Wed Sep 02, 2009 9:18 pm

Reg wrote:IF we had a new sponser lined up at 15 million a year, you´d think Rafa would have had some additional transfer funds wouldnt you?

Makes me think there's nowt agreed as yet.

Considering that the exclusivity agreement that Carlsberg had over negotiation only ended in June/July I think we'll be looking at about two to three months maybe before anything is agreed or made public.

No doubt twit 'n twat will hold everything up waiting for some super mega bucks offer to come in that will never appear and fuck it up so that Carlsberg get it for peanuts AGAIN.

by **El Nino9** » Wed Sep 02, 2009 10:11 pm

Reg wrote:IF we had a new sponser lined up at 15 million a year, you´d think Rafa would have had some additional transfer funds wouldnt you?

Makes me think there's nowt agreed as yet.

My source has told me with DO have a new sponsor lined up. But the yanks will not announce it until after the window has closed.

by **Yossi_Benaloon** » Mon Sep 07, 2009 2:00 pm

Personally I quite like Carlsberg on the kits. However what effect does this have on marketing the club in the Middle East, and is this something we should worry about? Are Carlsberg not offering the amounts of cash other sponsors are due to having a vastly reduced market in the first place (e.g no kids, no reigions that forbid alcohol etc).

I would have liked Crown Paints back but I think its obvious by their sponsorship of Blackburn that they can't afford anything like the kind of money that LFC is asking.

by **Reg** » Thu Sep 10, 2009 1:46 pm

September 9, 2009

FA saves face with £50m Carlsberg sponsorship dealKevin Eason, Sports News Correspondent

The FA has set about plugging its financial black hole by securing a lucrative £50 million sponsorship deal with Carlsberg. But the brewer's decision to renew its contract with the FA almost certainly means the end of the company's long association with Liverpool.

The club have enjoyed the Premier League's longest relationship with a shirt sponsor, stretching back to 1992 when Carlsberg first signed up. But it is thought that Carlsberg was unwilling to double its £7.2million-a-year payments to bring the Merseyside club into line with deals struck recently by Chelsea and Manchester United.

Liverpool are thought to have secured a new sponsor, though, with Standard Chartered, the insurance group, proving that despite the downturn in the economy, finance houses are not ready yet to abandon big sports sponsorships. A deal worth as much as £15million a year is being touted by industry insiders.

For the FA, Carlsberg's renewal is welcome relief from the financial gloom that has enveloped football's administrators since the demise of Setanta, which has led to a £70million shortfall in television revenues with no new taker coming forward so far.

That was followed by the decision by E.ON, the energy company, not to take up its option to continue its £32million sponsorship of the FA Cup.

The new four-year deal with Carlsberg, which starts in August next year and is said to be worth about £12million annually, will be one of the final acts at the FA by Jonathan Hill, the commercial director, who is leaving after reports of internal disagreements and friction over the loss of the Setanta deals.

At least he is going out on one high, with Carlsberg secured as the official beer of the England team and the Cup and granted exclusive rights at Wembley Stadium, as well as covering Euro 2012 and the 2014 World Cup.

As the FA celebrated the deal there was more sobering news in its latest accounts, which revealed that the net cost of running Wembley for the 2008 financial year was £86.6 million.

by **kawaton** » Thu Sep 10, 2009 4:12 pm

ElNino9 wrote:Maybe we should be like Aston Villa and Barca. Villa have Acorns on their shirt, a hospital and Barca have Unicef so maybe we should have something like Loros.

will never happen.
Certainly in villa's case they are sponsored by Acorns FOC. We cant afford players now....losing out on £8m-15m a year isnt an option

by **lakes10** » Thu Sep 10, 2009 6:17 pm

If RedBull made a better offer i would not mind theu on our shirts.
I dont think the talk of Cisco making a bid if very true, it was spoke about on SSN a longtime ago but since then nothing.

by **RUSHIE#9** » Thu Sep 10, 2009 6:37 pm

I think with the British Medical Association recently calling for a ban on alcohol advertising (especially in sport) it's the right time to remove Carlsberg from our shirts (assuming the finances are right of course).

Some Carlsberg guy was recently quoted (sorry can't find the article) saying that they were looking to extend their association with the club. He didn't say though that that would be through kit sponsorship so they'll possibly remain as the clubs official beer.

by **inglis5** » Fri Sep 11, 2009 10:27 pm

New sponsor confirmed?

http://www.timesonline.co.uk/tol....489.ece

Liverpool’s £80m shirt deal equals biggest ever

Tony Barrett

Liverpool have secured a new shirt sponsorship deal that equals the most lucrative in football history after signing a four-year agreement with Standard Chartered, the London-based international bank, worth £80 million over four years.

With their present deal with Carlsberg due to expire in mid-2010, Liverpool’s commercial department, headed by Ian Ayre, has been looking for a money-spinning agreement in keeping with the club’s status as one of the most recognisable brands in world sport. Until July, an exclusivity accord with Carlsberg prevented them from entering into talks with any other interested parties but once that had expired, Liverpool moved swiftly to tie up a new deal.

Carlsberg has enjoyed a 17-year relationship with Liverpool, one of the longest-running associations in world sport, but was unwilling to match the £20 million a season offer made by Standard Chartered, which equals the deal struck by Manchester United with Aon Corp, the American financial giant, in June.

Liverpool have long been criticised by their supporters for punching below their weight when it comes to commercial opportunities but the sponsorship deal struck by Ayre, the commercial director, is an indication that the club are beginning to make the most of their glittering history and worldwide fan base.

The fact that the Merseyside club have secured a sponsorship arrangement on a par with United’s is also hugely symbolic, with Liverpool having trailed some way behind their North West rivals for several years in terms of commercial enterprise. Liverpool’s deal with Carlsberg, for example, is worth just £7.2 million per annum, a figure that fell short of United’s £14 million income from AIG, the American insurance corporation.

The deal with Standard Chartered will be confirmed by Liverpool imminently, with George Gillett Jr, the club’s co-owner, having admitted during a radio interview that he expects a formal announcement to be made on Friday. “I think people will be pleased and surprised,” Gillett said. “It will be one of the great, worldwide corporations. And I think it will be a sponsor people will be pleased and surprised to be [associated with].”

For the first time since he bought Liverpool along with Tom Hicks in February 2007, Gillett has admitted that he could be willing to sell the club “if someone gets beamed in who’s got bags of money”.

But the revelation was tempered by the American’s admission that he would “probably” be at the helm for the long term.

“The club is in outstanding shape,” Gillett said. “Economically, it’s never been stronger. We just paid down our debt very substantially. We have less debt per dollar than any club in the league.”

Liverpool, meanwhile, have sealed a £250,000 deal with Southend United for the transfer of Michael Ngoo, a 16-year-old centre forward who was also being watched by Manchester United. Ngoo, who is 6ft 4in and has been likened in style to Peter Crouch, impressed during a recent trial with United but Liverpool have beaten their North West rivals to his signature after meeting Southend’s asking price.

In a departure from the recent furore surrounding the transfers of a number of teenagers, the deal for Ngoo has not resulted in acrimony between Liverpool and Southend, with the Coca-Cola League One club praising their Barclays Premier League counterparts for the way negotiations were conducted.

by **Effes** » Fri Sep 11, 2009 11:07 pm

Where will most of this money go? That's the big question......

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New sponsor maybe?

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