Having received an inundation of complaints from our fans (for obvious reasons) Carlsberg have issued a statement that the promotion with the S*n will no longer take place in the coming bank holiday as reported here in The Echo.
Liverpool fans' fury Carlsberg forces u-turn
Aug 15 2008 by Luke Traynor, Liverpool Echo
CARLSBERG today scrapped a promotion with The Sun newspaper after a furious backlash from Liverpool fans.
The Danish brewer had planned to link up with the tabloid newspaper to give readers a free pint over this month’s bank holiday weekend.
But the move was met with derision from some Liverpool fans, who were angry the club’s shirt sponsor was working with a newspaper hated by many in Merseyside.
Reds’ supporters still boycott The Sun because of its coverage of the 1989 Hillsborough disaster, in which 96 Liverpool fans died.
Carlsberg were today holding emergency talks ahead of a formal decision to axe the promotion.
Fans’ groups had written to Anfield officials asking for their thoughts on the decision, suggesting Carlsberg’s sponsorship of the club is reviewed.
A spokesman for supporters union The Spirit Of Shankly said: “Carlsberg could have made a more careful choice.
“Lots of people were saying they should not sponsor us if they are doing things like this.
“There is no bigger issue for most Liverpool fans than Hillsborough and The Sun, and sensitivity was called for.
Now on .TV
http://www.liverpoolfc.tv/news/drilldown/N160927080815-1439.htm
Thanks, Rick. Thanks for pulling all the stops out for making this happen, and thanks for going on to report it and making yourself out to be the hero. You f*cking to$ser!