
New Liverpool FC store biggest in Europe May 21 2008
by Alan Weston, Liverpool Daily Post
THE biggest official club store in Europe will open its doors to the public next week as part of the new Liverpool One complex.
The Liverpool FC superstore consists of more than 10,000 sq ft of selling space, filled with LFC merchandise and product.
The leisurewear range was created by Liverpool-born fashion and retail guru George Davies, who has previously designed collections for Next, George at Asda and Marks and Spencer’s per una range.
A visit by some top secret Liverpool legends is promised to welcome fans to the new superstore when it opens at 10am a week tomorrow.
The ground floor of the new store boasts an architectural showpiece in the form of a spiral staircase sweeping up to the first floor.
The Heritage Wall will run along one wall and feature images of some of the greatest players that Liverpool has produced.
There will also be a “personalisation zone” offering personalised LFC merchandise, and a relaxing “chill out zone”.
The store will also feature a mechanical shirt print area, where customers can see their shirts being printed and delivered through the floor to be collected from the chill out zone.
The design company behind the superstore, S’porter Retail , was established by Mr Davies in 1995 and specialises in combining fashion with sport.
Mr Davies said: “My heart and head is always in Liverpool. I am a true Reds fan, as was my father, and it was one of the greatest days of my life when I started working with the football club.
“The new Liverpool FC superstore will be truly revolutionary for the high street and for Liverpool.
“We have used cutting edge design and technology to make this store a unique shopping experience.
“I am proud that Liverpool will be getting one of the most exciting store concepts that I have ever worked on.”
The club store in South John Street will be one of the first retail outlets to open when the first phase of the city’s crucial £1bn shopping, leisure and residential complex is launched next week.
Other names opening their doors to the public next week include the flagship 180,000 sq ft Debenhams store, the brand new John Lewis store and restaurants including Wagamama and Cafe Rouge.
http://icliverpool.icnetwork.co.uk/0500liv....ge.html
http://www.liverpool-one.com/website/stores_onboard.html
http://www.liverpooldailypost.co.uk/liverpo....0941497
Chill out zone WTF
