Liverpool FC Forum

by **begintoend** » Mon Jul 19, 2004 6:24 am

Anyone knows when the sponsorship for Liverpool FC with Reebok will end?

I personally will like either Addidas or Puma. They generate a bigger range of products and apparels that brings enormous income.

Brings me back to injecting our finance with distribution of lfc kits under a bigger sports brand.

Just a thought... Anyone? :upside:

by **azriahmad** » Mon Jul 19, 2004 10:00 am

Don't know.

Kit sponsorships does not bring much money without a proper merchandising set-up like manure. But then, Liverpool is not known as a club which holds their supporters to ransom by "inducing" shirt sales every season with 3 new designs every beginning of season without fail.

by **begintoend** » Mon Jul 19, 2004 10:14 am

You are right about the set up manure has. No wonder they are so damn rich.

To me, it does not affect any moral values to the club if shirt merchandising does help with club finances.
I know its millions. And that's no small sum. Isn't this something thats good for the club to follow. Manure threw away UMBRO for NIKE. For that, they have at least doubled the merchandise income.

LFC does not force their fans to buy their jersey. Fans wants them as an item from the club they loved.

by **stapo1000** » Mon Jul 19, 2004 5:12 pm

it may help the club if we did change but the reebok jerseys are nicer and more unique than most other ones

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Kit sponsor - Reebok?

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