PREMIER LEAGUE REBRAND
Liverpool's players will kick-off the next Premiership season with new style letters, numbers and sleeve badges on their shirts after the FA Premier League announced a rebranding of the current designs.
In a statement released to liverpoolfc.tv today, the FA Premier League stated: "From the start of the 2007/08 season, The F.A. Premier League is introducing a new design for the official letters, numbers and sleeve badges that will be printed on player kits and also produced for replica sale.
"The planned modernisation of the current designs, originally launched a decade ago, aims to further enhance the Barclays Premiership’s professional image, improve player identification and continue to protect against counterfeiting.
"New letters, names and sleeve badges will be available from official licensees for sale in club shops and other authorised retailers prior to the start of the 2007/08 season."
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id like to see the 'characters' used on the current Champions league shirts brought into the Premiership. they just look right.
"The planned modernisation of the current designs, originally launched a decade ago, aims to further enhance the Barclays Premiership’s professional image, improve player identification and continue to protect against counterfeiting"
yeah right! along with raking in millions of pounds in extra revenue from the continued exploitation of the supporters you mean.
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hard nut
