I'm a Liverpool fan from Bangkok and was disgusted by Thaksin's attempt to buy Liverpool shares. First of all he can not do this on behalf of Thai government. Secondly even if he does this on his own, it is still Thai people's money to be invested overseas, while we are still a poor country and have a long lists of much more urgent needs.
Following is an opinion in a Thai newspaper today (The Nation) :
SIDELINES: Liverpool – worth its weight in publicity
Published on May 16, 2004
Prime Minister Thaksin Shinawatra chalked up more points for employing successful diversionary tactics when he focused public attention on his desire to buy a 30-per-cent stake in Liverpool, a famous team in the English Premier League. No doubt this is just another public-relations stunt show, though it has sent the much less imaginative Democrat Party into disarray in its own intra-party turf battle.
The people of Thailand currently face several pressing problems, particularly the crisis in the three southernmost provinces and rising oil prices, which are putting pressure on the cost of living and dampening hopes for robust economic growth. So Thaksin’s temporary hogging of the limelight comes at just the right time.
What good will part ownership do the country? Our CEO has talked about setting up a soccer training school, using Liverpool as a launching pad to help Thai soccer-players become world class. The real goal, shall we say, is to use bookies involved in soccer betting as a new source of government revenue, in addition to the casinos that are now in the planning stage.
Our CEO has gained a lot from just a week’s worth of news reports. Not only was he able to capture newspaper headlines and time on prime-time news hours, but he also managed to make people lose their sense of reality, if for just a while. The gullible and naive, of course, were pleased by our CEO’s success in making the bid for Liverpool part of the national agenda.
Government House became the venue for the first round of formal negotiations. Thus Thaksin became the first national leader to consider the purchase of a foreign soccer club as a crowning political achievement.
Never mind that the Bt.4.6 billion slated for the purchase would come from various sources, including a state-owned body. Our CEO has demonstrated an inexplicable sense of priority and a fair amount of gall by resorting to such marketing gimmicks, underscoring his instinct for survival.
What amazes the people who are familiar with his marketing and PR savvy is his audacity in going to any length to divert public attention from crucial issues, including his own downslide in popularity.
The immediate benefit of the Liverpool bid was that most people were genuinely intrigued. They simply didn’t want to consider whether the chances of achieving part ownership of Liverpool were far more remote than Thaksin and his associates were willing to admit.
Liverpool shareholders and fans worldwide must have been shocked by the grand plan of Thaksin, who wants the soccer team to promote OTOP (One Tambon, One Product), and other Thai products. This makes people wonder whether a minority shareholder can dictate the terms and conditions of Liverpool as a vehicle for commercial purposes.
Thaksin and his associates seem pleased by the worldwide media attention and free advertising. Of course, there was a bit of a dark side when the public spotlight focused on Thailand’s record of human-rights violations and criticism of our CEO’s motives. Oh yes, he will learn soon enough how menacing those English tabloids can get.
What will our CEO do if the deal falls through? His understanding of soccer mania in the country will likely lead to further flights of fancy. Already there have been utterances that if he fails to get Liverpool he will look at other Premier League clubs.
If he indulges in a bid to buy a soccer club each month, fails and tries again, he will cling to the premiership for a long time, at least until people eventually realise that there is no serious intention to buy a soccer club, just a desire for free publicity.
Fulham served as a free ride for a while. The Liverpool deal has been greeted with even more fanfare. Arsenal was mentioned last week and will probably be the next target for bidding. The list could go on and on. Thaksin and his pals are probably laughing their heads off at the political naivety of the people.
The world knows that Thaksin is a multimillionaire whose wealth continues to accumulate. Yet he does not want to spend his own money to buy Liverpool. Is he generous and willing to do something for the public good, or is it because he does not want to bear whatever risks come with the deal?
One suspects that if the deal were really that good he would have kept it for himself instead of spending other people’s money. Anyway, the things that are happening in this country right now make one wonder whether there doesn’t actually exist a man who can fool all of the people all of the time.
Sopon Onkgara
© Nation Multimedia Group