Morgan's proposal had liverpool's shares valued at £1750 each which the board rightly refused as unacceptable. Morgan will have to to come back with a new plan that:
a) Values the shares closer to their existing value, ie. 4000, not 1750 (which is a joke) b) not have to make the board buy their own shares back.
Morgan is hoping to underwrite those people who can't/won't afford to buy back their shares. He can get almost 60% of the club that way, if no one buys the new shares.
LFC said it was "Unattractive", as an offer. However it still seems the more logical choice for me.