Liverpool FC Forum

by **mottman** » Mon Jan 12, 2004 6:56 pm

http://media.guardian.co.uk/presspublishing/story/0,7495,1119883,00.html
From the Guardian

The S*n's circulation has fallen to its lowest level in 30 years after dropping nearly 5% in just 12 months, dealing a blow to Rebekah Wade who is this week celebrating a year in the editor's chair.
Sales of the tabloid newspaper fell below 3.3 million in December for the first time since January 1974, 4.95% down on the previous year.

It reached just 3,277,000, according to audited ABC figures, well down on the previous year but still well ahead of January 1974 when it last fell below the psychologically significant 3 million mark.

December is traditionally a slow month for newspaper sales and the Sun was by no means the worst performer.

But the figures will nonetheless come as a psychological blow for the paper, which has enjoyed a relatively stable circulation over the past three decades thanks in part to its aggressive pricing strategy.

More than 100,000 readers deserted the paper in December compared with the previous month, a fall of more than 3%.

This was more of a drop than any other national daily paper except the Daily Star and the Daily Express.

The 5% year-on-year drop will be particularly embarrassing for Wade, who took over last January and has spent the first week of this year watching arch-rival Daily Mirror dominate the news with its scoop that Princess Diana believed Prince Charles wanted her dead.

In the final year of her predecessor David Yelland's tenure the S*n's circulation increased by 4.2% to just under 3.5 million a day, while the Daily Mirror's fell by 0.75% to just over 2 million.

The one consolation for Wade will be that the Mirror's sales have fallen even further, dropping 6.5% year on year to 1.9 million last month.

The figures for both papers are particularly dramatic because they were artificially boosted by low prices in 2002.

The Mirror called a truce in its bitter price war with the S*n last spring, at the instigation of new Trinity Mirror chief executive, Sly Bailey.

The war, launched by the Mirror in May 2002, is estimated to have cost the Sun £65m. At its peak, more than 2 million copies of the paper were being sold at a discount.

No one at the S*n could be reached for comment.

May it long continue to drop

Originally posted by Figaro on YNWA.

by **115-1073096938** » Mon Jan 12, 2004 7:28 pm

i won't buy it... makes me sick.

you the same mottman on lfconline?

by **mottman** » Wed Jan 14, 2004 12:32 am

by **115-1073096938** » Wed Jan 14, 2004 12:45 am

remember me?

lol?

say hiya to that lot for me. even if you don't, the others will remember me.

will be much appriciated if ya do.

cheers.

Stu

by **Owzat** » Wed Jan 14, 2004 2:13 pm

I can't stand any of the tabloids, the sports pages in the broadsheets are much better and usually more accurate

by **big al** » Wed Jan 14, 2004 3:05 pm

The S*n is a treacherous rag that put decend hard working people on the dole and slandered the fans of LFC. I think it should never ever be mentioned here again and someone should draw up members rules with that as number 1. s##t s##t s##t rag.

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