by kazza » Sat Apr 12, 2025 6:02 am
As crazy as the money is it is about value, and I don’t mean value on the playing field I mean value to LFC in terms business. He gets people to watch which then translates to advertising revenue, he gets people to come to matches and he gets people to buy shirts and merchandising. It’s all about value and he probably earns that salary by making much more for the club. It’s not about sport, it’s about business.
I own a kids sports club and have done for 25 years. When I first started it was all ManUre shirts I saw, later it was Chelsea shirts, then Man City. I’ve seen so many Liverpool and specifically Salah shirts in the last period (since Klopp) so I see visually the effect that Salah has. I do prefer forward growth for the club though and this is a short term solution, so I do feel we need the future gen striker and having Salah at the club probably will affect that and slow the progress, but in terms of earning his keep I think he does and the club profits from him despite the salary. Someone should do a study to see his money value to the club, it would be interesting to see the amount.