Liverpool FC Forum

[red37]

£21m sponsors deal for Reds

Feb 9 2007


EXCLUSIVE by Chris Bascombe, Liverpool Echo

 

LIVERPOOL are on the verge of sealing their first multi-million pound sponsorship deal of the new American era with a £21.6m agreement with Carlsberg.

The Reds had already decided to renew their arrangement with the brewing giants prior to the takeover of George Gillett and Tom Hicks.

However, the terms are a massive improvement on the disappointing £5m over two years which was agreed in 2004, just before Liverpool won the Champions League final.

The new deal represents £7.2m a year for the next three seasons - virtually trebling Liverpool’s income from this source per annum.

Carlsberg have been Liverpool’s sponsors since 1992, but although the latest deal is the most lucrative between the pair yet, it still doesn’t compare favourably with those of Manchester United and Chelsea.


United are currently in a £56.5m deal with AIG over four years, while Chelsea struck a deal with Samsung worth £50m a year over five years. Spurs’ shirt deal with Mansion House is worth £34m over four years.

[Leonmc0708]

Embarrasing if we are getting fleeced on this deal like this.

I would hope that the buy out would mean two hard nosed business men would make sure that the very best and most lucrative deal was available.

This is garbage.

[ste123lfc]

I personally think we can do better than £21m over three years. It is a pittance compared to the other clubs. I think carlsberg have run their time and i would like to have seen a new name on the shirts.

[stmichael]

There's something seriously wrong if Spurs are getting more money than us.

Embarassing.

[Ciggy]

Sh.it deal and sh.it sponser.
If its not a done deal I would expect the yanks to come up with one worth treble this amount.

[tommycockles]

United are currently in a £56.5m deal with AIG over four years, while Chelsea struck a deal with Samsung worth £50m a year over five years. Spurs’ shirt deal with Mansion House is worth £34m over four years.

50m A YEAR over five years- so Samsung are paying Chelsea £250??!! Sh.it - and i thought Abramovich wasted money!!

Is this right or is it 50m over 5 years = 10m a year?

Either way 21m is pretty for a team that's won the CL and likely to get loads of press coverage in the coming years!!

[RUSHIE#9]

This is pathetic. The only upside is that we won't have to fork out for a new home shirt next season. How long can we go on agreeing to these poor deals time after time, there must more major companies out there who'd be willing to pay more to get their logo on the front of our shirt.
TBH as much as they've done for LFC Carlsberg are getting boring and I think they can quite easily pay more for the privilege they're getting..

















and their beer tastes like shite

[Ciggy]

Could be worst we could be sponserd by Chang 

[jkop]

The most successfull english football team and we're being stroked in a sh1tty sponsorship deal, drop them !

[redmikey]

it just shows the power wasn't in lfc corner when doing these deals, what the yanks will do is make us a world wide brand like the scum who,s marketing department must be one of the best in the world

rafa said this week that we need to follow madrids lead in these matters, i agree 100%

[red37]

it is, in stark truth an absolute steal for Carlsberg...the two parties must clearly be happy with the situation however...

Iam though, surprised the impetus gained from the Gillett/Hicks partnership hasnt engendered a slightly more 'aggressive drive' marketing approach from the clubs money-men given the current 'status' of the related business surrounding LFC.  New owners...New ground on the way...Solid management structure/administration in situ...all round Renewed optimism for the fiscal security of the club in the near/middle future....etc etc

several positives you'd expect in attracting fresh investment opportunities. And capitalising on improved offers in a marketplace well endowed with its capacity of footballing stock...and when it comes to the name Liverpool F.C, they'd be queuing round the corner wouldnt they?  surely?

like ive said, the club must be comfortable with the present benefactors the way things stand.  (Carlsberg must be rubbing their f**king eyes in disbelief). 

[anfieldadorer]

a very good deal




























...for carlsberg

[CarlosRocks]

ive always been a fan of the carlsberg sponsor due to the fact that its been with us for so long and the fact that we could've had a much worse one. the offer thats been tabled tho is ridiculous, we are worth much more than that....

[Lando_Griffin]

I think people need to read the article again:

The deal was agreed BEFORE the takeover, ergo we will have signed a contract binding us to their offer.

It is shockingly sh*te, though, I have to agree.

[J*o*n*D*o*e]

does that mean the new owners have to abide by that agreement, surely not.

it just goes to show how some people at the club have sold us down the river over the years, christ if spurs have a better deal than us then some need kicking.

no wonder we`ve had to sell the club.