Liverpool FC Forum

[Roger Red Hat]

fuk me bandy and call me Doris....       this is worth some serious moolah!

[Benny The Noon]

Lots of money Roger !!

[tubby]

Why are people moaning so much? This is looking to be a good deal, assuming Ayre's forecasts for global sales are as good are accurate anyway.

Now if only we had a nice new stadium to go with it.

[Benny The Noon]

Why are people moaning so much? This is looking to be a good deal, assuming Ayre's forecasts for global sales are as good are accurate anyway.

Now if only we had a nice new stadium to go with it.

I don't think many are actually moaning  !!

[dundreamin]

I love the new deal,eclipsing the mancs that will do me.

[RUSHIE#9]

the Warrior deal is reported to be 300 million over 6 years!  That seems to be insane money just to wear a kit with the (ugly) Warrior logo on it.  That could be 50 million a season on transfers    without even getting into the needing to sell to buy stuff.

Or it could be 300 million towards the new stadium.  Is this a company with ties to FSG?  Is this similar to the naming rights thing at citteh?

Where did you get the 300million figure from?

Most sources are reporting it to be £150 million or £25 million a year.


I can't understand the objections to this deal, as the extra income is going to help the club no end and after the disrespectful rubbish the Adidas top brass spouted the other day we're clearly better being shot of the them and their identi-kits.

[aCe']

Adidas offers something that the Warrior group are unable to and that a huge global supply chain that would ensure our kits are available and sold throughout the world.

Now I'm not saying its a bad deal, but we have to take into account all the merchandise sales we'll potentially miss out on while the deal runs.

Regarding the whole opening our own stores thing, I'm not sure how that will work but I dont see us opening anywhere near enough stores globally to satisfy the demand at least in the short term. Might very well come down to how the Warrior group can negotiate with different retailers in different countries t hold our shirt but obviously that too comes with its own risks and complications..etc

[Kukilon]

I have never seen our kit in normal stores for a long time anyway so it's not like it matters. You often see Barcakits and unitedkits though.

[Reg]

Liverpool hope to double their money by turning their record-breaking new kit deal into £300 million bonanza

Liverpool believe their record-breaking kit deal with Warrior Sports will unlock a potential £300 million dividend over the next six years.

10:30PM GMT 19 Jan 2012

Although the contract with the Boston-based brand is worth a minimum £25 million a year until 2018 even without Champions League qualification, the Merseyside club are confident they will earn double this each season having taken more control over how and where their merchandise is sold.

Liverpool’s previous £12 million-a-year agreement with Adidas, which will end in somewhat acrimonious circumstances in the summer, absorbed more of the overseas selling rights of all club merchandise. The deal with Warrior ensures Liverpool regain those rights.

The club’s managing director, Ian Ayre, said it means Liverpool can do more to maximise profit. “In our existing deal, there have been some restrictions,” said Ayre. “Our business is split in two. We have what you call kit, the branded products, the stuff the players wear. That’s the part of the business that the deal with Warrior covers.

“You also have unbranded products, which also sat within our existing deal with Adidas. In our new deal, we have complete control of that.

“That area of business currently represents 50 per cent of everything we generate, so we still have another opportunity to develop similar kind of revenues. We will have a much wider opportunity for general retail.”

A possibility Liverpool will explore, which was never considered lucrative as part of the Adidas contract, is the opening of club megastores in the Far East.

“This is Warrior’s first foray into football and so we are their only customer and they will be very focused on Liverpool Football Club and promoting this opportunity around the world,” he added.

The multi-million pound announcement followed criticism of Liverpool by Adidas, who claimed the club’s financial demands did not match their on-field performance.

Ayre suggested the lucrative nature of the Warrior deal undermined the Adidas argument. “Adidas have been and still will be for the next period of time, a great partner,” said Ayre. “They have had fantastic success with us. We have sold a lot of product.

“It’s about Liverpool Football Club finding the best partners it can, generating the best revenues it can to compete on and off the pitch. I’m happy that we delivered absolute value for a partner like Adidas and we will continue to deliver that value for Warrior.”

Liverpool, meanwhile, have confirmed their interest in 19-year-old Sporting Lisbon midfielder Joao Carlos Teixeira. He is in talks to move to the club for around £1 million, although he will be initially based at the club’s academy.

[ethanr]

Adidas offers something that the Warrior group are unable to and that a huge global supply chain that would ensure our kits are available and sold throughout the world.

Now I'm not saying its a bad deal, but we have to take into account all the merchandise sales we'll potentially miss out on while the deal runs.

Regarding the whole opening our own stores thing, I'm not sure how that will work but I dont see us opening anywhere near enough stores globally to satisfy the demand at least in the short term. Might very well come down to how the Warrior group can negotiate with different retailers in different countries t hold our shirt but obviously that too comes with its own risks and complications..etc

It's a valid point, but don't you think sporting stores will still sell the LFC kits? I means I've never even seen an adidas store and I live close to San Diego and Los Angeles.  When I went to England we went in sporting stores all the time, there were always LFC kits and I never saw an Adidas store. 

As I see it, those stores will just start getting the kits from Warrior instead, but now we have more freedom in selling the kit ourselves.

[Raoul]

“Adidas have been and still will be for the next period of time, a great partner,” said Ayre. “They have had fantastic success with us. We have sold a lot of product.

“It’s about Liverpool Football Club finding the best partners it can, generating the best revenues it can to compete on and off the pitch. I’m happy that we delivered absolute value for a partner like Adidas and we will continue to deliver that value for Warrior.”

Classy comment from Ayre.

Yes, it is typical corporate-speak, but he still comes across with grace.

[Reg]

aCe makes a very valid point.

Adidas have a very wide number of outlets and sports wear distribution deals in every shopping centre worldwide. They also have a very slick, well practised and experienced global warehousing and logistics system and most importantly, have a large, dedicated and well drilled anti-forgery department purposely out there scouring the world looking for counterfeiters then immediately get court orders and sue the barsterds. Protecting shirt contracts is just one product amongs the massive sports wear, equipment and shoe products they protect on a daily basis.

Warrior do not have global distribution deals, nor global logistics nor a global anti-fake department.

What that means is if me and Maxy want the new shirt in Singapore we won't be able to walk into the plethora of shops where we can get the current Liverpool shirt and where we know it isn't a fake. If they can't supply the demand in every part of every country because they don't have the outlets nor distribution then fake shirts will appear within weeks and Warrior don't have the team to stamp it out. How will they supply the demand in as big and wide a market as across China for example? or a lad in Nairobi.... or Sao Paulo... or Bergen?

So the Reds won't earn a penny from fakes and a strangled distribution sytem will yield LESS revenue, not more. Warrior are faced with the MASSIVE leap from local US network to global - for JUST for one shirt? I struggle to see how either Warrior or the Reds will make this work unless Warrior are prepared to make it a loss leader to get into football in general and make a very large initial investment to set up the required global outlets, distribution/logistics/invoicing/warehouse stock/fake good investigaters etc...

Big commitment and under those circumstances, JW Henry and Ayres are taking a massive risk. Now trying to say they'll make double the Adidas revenue is being wildly optimistic.

And this is before we've even seen the shirt.

[Greavesie]

so do we not know where we will be able to buy the new shirt? (should be nice enough to buy that is )

I can understand why Ayre and Henry have decided to take control of the matter but I really hope they've thought this through, if it goes wrong it'll hurt us more than the previous deal, we've took quite the workload on I think but I trust them

[Reg]

You ask a good question. Where in Liverpool will you be able to buy the new shirt outside of the club shops?

Dont you think we should be kinda aware of this? If you don't know in Liverpool then what about across every large town worldwide. Ooops.

[woof woof !]

so do we not know where we will be able to buy the new shirt?

FK's sake try Amazon.

And if you're in Singapore buy the f'ucking fake, make your own or order an original direct from the club.

It's not rocket science.