Posters, tv-interviews with ex-players, re-runs, adverts in Italian papers, posterboards put up in Athens etc.. - first to promote the club to younger fans worldwide, second to whip up some hype prior to the final and thirdly to get the upper hand on Milan in the mindgames department.
With basically 10 days to go, looks like its too late to put into action.
What a wasted opportunity, imagine arriving in Athens to find the place covered in LFC billboards of the Kop or Stevie lifting the cup in 2005!
