Bung him on a tread mill for a bit, and make sure he can't eat junk, and he's easily the best striker you'll have out of the

Cisse - Fast, mentally, and technically

Morientes - Doesn't have the right sort of ethos for the team he's playing in or somthing.
Crouch - He should be scoring so many based on his immense size alone, but he doesn't.
Fowler - left foot, right foot, head, if he worked out a bit, some pace would be there too. And mentally, he's 2 seconds faster then the rest of them. Technically, I have never seen a better finisher in my life. And he's so dedicated to your club its unbelievable. You can't buy loyalty like that, it gives a player an extra 10% in every game.
Goals win Games
Fat Fowler = Scrappy Goals
Fit Fowler = Class Goals
Fowler = Goals
oh and Man Utd > Liverpool :P